• HAUTE COUTURE your eCommerce business

    7-8 MARCH 2018

    Radisson Blu Hotel*****

New details about the 2018 edition are on their way!

Till then, check out the 2017 TeCOMM Bucharest edition below!

About

TeCOMM is the Eastern European event 100% dedicated to the eCommerce industry. Each year, this complex event brings together key industry players, influencers, eshop owners, marketing and eCommerce professionals with the aim to educate, inspire and find practical solutions for the challenges faced every day.

Sell them your story is the central theme of the 10th edition and it will focus on discovering what lies behind successful stories. Over 30 industry influencers will share their business insights and strategies that led to success through interactive presentations, practical workshops and debates.

Who attends TeCOMM?

  • eCommerce Entrepreneurs
  • eShop owners
  • eCommerce specialists / consultants
  • Professionals involved in online sales, marketing, design, SEO & usability
  • Advertisers
  • Providers: ePayment solutions, financial services, hosting solutions, telecom and logistics

Are you a start-up*? Then 10 is your lucky number!

If your business is younger than 10 months then your ticket is only 10 euros!

*An online shop launched after April 2016!

Find out more!

10

National Editions

2000+

Partipants

280+

Presentations,
worshops, debates

250+

Speakers

Event overview

conferince

Conference Day

Get inspired from top industry players who share their success stories and business insights that can help your project evolve.

EXHIBITION

Exhibition Area

Get in direct contact with service providers from related domains and develop quality partnerships for your online business.

workshop

Workshops

Develop your marketing skills by participating at +10 workshops containing tips & tricks on entrepreneurship, SEO, PPC, multi-channel and more.

Cross-Border Forum

Understand the dynamics of a global market and interpret consumer preferences and cultural differences in the buying decision process.

gala

Debate Panels

We promote good practices in eCommerce, marketing, entrepreneurship and more by offering insights from nationally recognized eCommerce companies.

morning

eCom Mornings

Morning coffee talks about eCommerce provide the participants the opportunity to find new ideas, debate trends and make new connections.

Our Leaders/The Voices of eCommerce

Richard Prenderville

CMO&Founder @ Peloton Digital Marketing Group [USA]

Understanding and guiding consumer behavior in the multi channel economy

Richard Prenderville is the founder of The Peloton Group, a brand consultancy created to develop international brands and to advise the investment community

Read More

Kunle Campbell

Advisor and Ecommerce Growth Consultant @ 2X eCommerce [UK]

Presentation title: How to Build and Scale a Long-lasting eCommerce Brand with the eCommerce growth triangle + the eCommerce growth pyramid

Kunle simply helps ambitious online retailers sell more and hit their revenue goals.

Read More

Mike Bainbridge

Chief Digital Technologist @ Rackspace [UK]

Presentation title: Do you really know what your customers want?

As Chief Digital Technologist at Rackspace, Mike enables customers to navigate the complex world of digital technology partners, cloud platforms and industry trends.

Read More

Nick Lansley

Innovation Insider @ Nick Lansley's Innovation Lab [UK]

How To Think Like An Innovator (And Stay Profitable!)

Nick is one of the founders of UK retailer Tesco’s online service, serving online customers with wine, books and groceries from the mid-1990s.

Nick formed Tesco’s

Read More

Carlo Terreni

General Director @ Netcomm Suisse [SW]

Carlo Terreni is co-founder and board member of NetComm Suisse Association.

Read More

Sven Bally

Founder&Senior Consultant @ Xeta [BE]

Sven Bally has over 14 years of experience in online marketing and ecommerce. Founder & Senior Consultant at Xeta, Sven is offering consulting services

Read More

Jesse Weltevreden

Research Director Ecommerce Foundation / Professor Digital Commerce Amsterdam University of Applied Sciences [NL]

Open Discussions: TeCOMM Cross-border Forum

Read More

Ivan Vrhel

Head of Commercial Bank Citi Romania

In his current role, Ivan Vrhel oversees Citi Romania’s commercial banking division offering financial products, platforms and services to mid-sized companies,

Read More

Sebastian Kucharek

Head of Treasury and Trade Solutions Central and Eastern Europe, Citi

Workshop: Cybersecurity.

Read More

Jakub Minks

Regional Director, Central & Eastern Europe @ Exponea

As a regional director, Jakub is responsible for sales, service and support across 11 CEE countries.

Read More

Eugen Potlog

UX Lead & Product Manager @ Conversion Marketing [RO]

Workshop.Eugen Potlog has over 10 years of experience in digital, currently holding the position of

Read More

Attila Birtha

Founder @ Proclick [RO]

Workshop: 7 Pitfalls to Avoid in assessing Google Analytics indicators.
Attila Birtha is the founder of Proclick, a top performance marketing agency from Romania,

Read More

Antonio Eram

CEO & Founder @ NETOPIA [RO]

With more the 19 years of experience on the local online & digital market, Antonio Eram founded his own business,
NETOPIA mobilpay, in 2005.

Read More

Ovidiu Joita

CEO iAgency.ro [RO]

Workshop:  Old-school SEO techniques can damage your online business. Which are the techniques used in 2017. How you can avoid Panda and Penguin algorithms.

Read More

Doina Vilceanu

Chief Marketing Officer & Business Development Manager @ ContentSpeed [RO]

Debate Panel: Bold Questions to Romanian eCommerce Warriors

Read More

Claudiu Farcas

Profitshare Affiliate Platform Manager @ Conversion [RO]

Debate Panel: Bold Questions to Romanian eCommerce Warriors.

Claudiu has an experience of

Read More

Mihai Patrascu

Founder & CEO @ evoMAG

Debate Panel: Selling online, from a nightmare to a sweet dream!
Mihai Pătrașcu is the CEO of evoMAG.ro since 2005, having more than 10 years

Read More

Victor Tighinean

General Manager for Romania, Hungary, Slovenia, Croatia and Serbia @ ECCO Shoes

Victor Tighinean started his business in the footwear industry in 1998

Read More

Dan Mazilu

CEO @ Mediatel Group

Dan Mazilu, former Olympic mathematics, he graduated Polytechnic University of Bucharest in 1990 and for more than 20 years,

Read More

Florinel Chis

Executive Director @ ARMO

Debate Panel: Bold Questions to Romanian eCommerce Warriors

Florinel Chis is Executive Director at ARMO – The Romanian Online Retailers Association

Read More

Mugur Cosmin Frunzetti

Founder and CMO Retargeting.Biz

Mugur Cosmin Frunzetti started his entrepreneurship adventure when he was only 18, in the first year of University.

Read More

Calin Rotarus

General Manager @ Tailwind Romania

Calin is the general manager of TailWind, a TDG company, which energizes publishers, advertisers and advertising agencies

Read More

George Iordache

Sales Team Leader @ eMAG Marketplace Romania

Since 2014 in eMAG, George is leading the Soft Lines Marketplace sales team, a position from which he contributed directly to the listing of more than 400 partners on eMAG.ro.

Read More

Sergiu Negut

Associate Dean @ Maastricht School of Management

Sergiu Neguț is a consultant and Board adviser, specialized in hands-on entrepreneurial growth and business transformation.

Workshop Session: It’s time to ride the wave of growth

Read More

Oana Antohe

Seller Performance Manager @ eMAG Marketplace Romania

With over 2 years of offline B2B experience as Trade Marketing Manager, Oana joined eMAG in 2016 and built the basis of the Seller Performance department in eMAG Marketplace.

Read More
Become a speaker

Agenda / What do we talk about

7-8 March 2017, RADISSON BLU*****, BUCHAREST

DAY 1 (Wednesday, 7 March)

Workshops (Electra Conference Room)

  • 13:00 - 14:00 Registration & Welcome Coffee
  • 14:00 - 14:15 Opening remarks
  • 14:15 - 15:15 7 Pitfalls to Avoid in assessing Google Analytics indicators

    Attila Birtha – Digital Marketing @ Proclick

    Do you own an online business?

    Analysing the statistics from Google Analytics must become part of your daily routine. During this workshop you will discover 7 traps of using the data analysis instrument Google Analytics. The workshop will contain introductory terms, the best practice for analysis, solutions for rectifying problems and case studies.

    You also will find out the role of this instrument in the sales strategy and what metrics to use for tracking the success of your online campaigns. During its 10 years of activity proClick managed the PPC accounts of over 300 clients, with invested budgets of milions of euros. The agency’s partners come from different fields, from online bookshops, fashion or agriculture to B2B or medical domains.

  • 15:15 – 15:20 Select your workshop!

    Choose your next workshop.

  • 15:20 –16:20 Ecommerce Usability: Best Practices for a User Friendly Ecommerce Shop

    Eugen Potlog, UX Lead & Product Manager @ Conversion Marketing [RO]

    You are most likely spending a lot of resources (including money) to bring visitors to your online shop, but why are they not converting as expected? Do they easily find products they need? Do they understand the benefits of buying a the products you sell? What about the checkout process, is it optimized so that every user finds it straight-forward and easy to use?

    This workshop will answer all the questions in regards to eCommerce usability. You’ll find out what tools & techniques to use to get insights about where are the issues, which are the usability heuristics everybody should know and which are the main usability best practices for eCommerce websites.

    If you operate an eCommerce business, you must attend this workshop!

  • 16:20 – 16:25 Select your workshop!

    Choose your next workshop.

  • 16:25 -17:25 Use the Force, the Google Force!

    Ovidiu Joita, CEO iAgency.ro [RO]

  • 17:25 - 18.00 Closing remarks & socializing
  • 20:00 Networking @ Meron

    We invite you to socialize and meet the eCommerce professionals at Meron Caffe (Victoriei Street, nr. 155, Bucharest).

Workshops (Merope Conference Room)

  • 13:00 - 14:00 Registration & Welcome Coffee
  • 14:00 - 14:15 Opening remarks
  • 14:15 –15:15 Workshop Cyber Security

    Sebastian Kucharek 

    (Head of Treasury and Trade Solutions Central and Eastern Europe @ Citi)

    The Evolution of Challenges in the Digital Age: Cyber security. Cyber attackers increasingly target institutions to steal money and data, exploiting technology and people/process failures.
    As businesses continue to adapt and transform due to the challenging macro environment, the need to manage security and operational complexities and to adopt digitization and innovation is becoming ever more important. Citi is pleased to share from its knowledge and experience in the area of cyber security and management of the fraud risks.

  • 15:15 – 15:20 Select your workshop!

    Choose your next workshop.

  • 15:20 –16:20 It's time to ride the wave of growth

    Sergiu Neguț

    Associate Dean, Maastricht School of Management

  • 16:20 – 16:25 Select your workshop!

    Choose your next workshop.

  • 16:25 -17:25 Content Discovery - a rising star!

    Calin Rotarus (General Manager Tailwind Romania)

  • 17:25 - 18.00 Closing remarks & socializing
  • 20:00 Networking @ Meron

    We invite you to socialize and meet the eCommerce professionals at Meron Caffe (Victoriei Street, nr. 155, Bucharest).

Cross-Border Forum (Caleano Conference Room)

  • 13:00 - 14:00 Registration & Welcome Coffee
  • 14:15 –17:25 Open discussions on Cross-border eCommerce

    Invitation-only!
    Round table of discussion regarding the opportunities of crossing the borders and selling online to new markets! European legislation, understanding the dynamics of a global market and interpret consumer preferences and cultural differences in the buying decision process.

    Keynote speakers:

    Moderator: Mugur Frunzetti (Founder and CMO @ Retargeting.Biz)

    • Carlo Terreni (General Director @ Netcomm Suisse) [SW]
    • Ivan Vrhel (Head of Commercial Bank @ Citi Romania)
    • Jesse Weltevreden (Research Director @Ecommerce Foundation)
    • Dan Mazilu (CEO @ Mediatel)
    • Jakub Minks (Regional Director, Central&Eastern Europe @ Exponea)
    • Laurențiu Cenușă (CEO @ Any Media, Free Wifi)
    • Victor Tighinean (General Manager for Romania, Hungary, Slovenia, Croatia and Serbia @ ECCO Shoes)
    • Daphale Dinesh (Head of Cash Mgmt. Product and Sales Citi Commercial Bank)
    • Florin Filote  (Marketplace Director @ Emag)

  • 17:25 - 18.00 Closing remarks & socializing
  • 20:00 Networking @ Meron

    We invite you to socialize and meet the eCommerce professionals at Meron Caffe (Victoriei Street, nr. 155, Bucharest).

Conference Day

DAY 2 (Thursday, 27th April)

  • 08:30 - 09:45 Registration & Welcome Coffee

    Business opportunities @ Exhibition Area

  • 09:45 - 10:15 Opening remarks

    Moderator: Ovidiu Joița (CEO, IAgency)

    Stand-up comedy: Waking up your interest in eCommerce

  • 10:15 - 10:35 How to build and scale a long lasting ecommerce brand with the ecommerce growth triangle + ecommerce growth pyramid!

    Keynote speaker!

    Kunle Campbell – Advisor and Ecommerce Growth Consultant @ 2X eCommerce [UK]

    Kunle simply helps ambitious online retailers sell more and hit their revenue goals.

    He is a trusted eCommerce growth advisor to agile online retailers seeking exponential sales growth through scalable customer acquisition, retention, referrals and product optimization. Read more

  • 10:35 - 10:55 Digital disruption in fashion and retail - from eCommerce to new business models

    Keynote speaker!

    Carlo Terreni, General Director @ Netcomm Suisse [SW]

    As Fashion and clothes were the most purchased products online, there are many trends which are growing and including the next steps of digitization. Among this new trends there were increasing service-based business models that are surprising the industry and imposing a radical innovation.

    Carlo has been working as a digital consultant and account manager for Tinext SA, a leading web Agency in Ticino, since 2010. He has provided consultancy services for companies such as Cornèrcard, Sanofi, AET, Bally, Diamond, Artsana, Royal Caribbean, etc.

  • 10:55 - 11:40 Debate panel: Bold Questions to Romanian eCommerce Warriors

    Most of the times they are telling you things you already know. Challenge them in a session, where they can’t sell you stories! They have the answers! You just need to ask.

    Questions will be taken from the public, so prepare yours!

    Speakers:

    • Antonio Eram (CEO&Founder @ Netopia)
    • Doina Vîlceanu (Chief Marketing Officer & Business Development Manager @ ContentSpeed)
    • Claudiu Fărcaș (Profitshare Affiliate Platform Manager @ Conversion)
    • Oana Antohe (Seller Performance Manager @ eMAG Marketplace Romania)
    • Dan Mazilu (Owner, Mediatel Group)

  • 11:40 - 11:50 How to sell more!

    George Iordache, Sales Team Leader @ eMAG Marketplace Romania

  • 11:50 – 12:25 Coffee break

    Business opportunities @ Exhibition Area

    During the coffee breaks, you will have the possibility to find new business opportunities and network with the other eShop owners and eCommerce professionals.

  • 12:25 – 12:45 Do you really know what your costumers want?

    Keynote Speaker!

    Mike Bainbridge, Chief Digital Technologist @ Rackspace

    For the first time, social and mobile technology has put power into the hands of the consumer. With so many features and functions available to the modern e-commerce store, it’s easy to get distracted and forget to the customer first. How can you ensure you take a customer centric approach and get things right?

    Mike has worked with over 300 online retailers to build world-class experiences.

    In this session you will learn:

    -How to think like a customer and exceed their expectations.
    -How to focus on the key metrics which drive a compelling customer experience.
    -The good, the bad and the awesome – 3 real world examples which highlight CX principals.

  • 12:45 – 13:00 Simplify your digital marketing toolkit and get positive ROI in just 8 weeks

     Keynote speaker!

    Jakub Minks (Regional Director Central & Eastern Europe @ Exponea) [CH]

    As a regional director, Jakub is responsible for sales, service and support across 11 CEE countries.

    Prior to joining Exponea, Jakub spent four years with McKinsey&Co. helping telecoms and sales organisations and developing an expertise in large-scale digital and omnichannel transformations. Jakub has a PhD in genetics, spending 10 years in research before shifting to the business sector.

  • 13:00- 13:20 When Big Data meets Emotion Data

     Keynote speaker!

    Sven Bally, Founder&Senior Consultant @ Xeta [BE]

    Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role.

    When we choose or buy a commodity, our choice has a profound emotional dimension. We are social beings, we are influenced by others opinions, we have our opinions and we like to bargain for everything.

  • 13:20 – 14:30 Lunch break

    Business opportunities @ Exhibition Area

  • 14:30 – 15:15 Debate panel: Selling online, from a nightmare to a sweet dream!

    You can sell to a celebrity or straight to the hearth of London from a small warehouse in Pascani! What do you need to know, to avoid and what to do, so that your online business be like a dream, a sweet dream?

    Ecommerce as a business: innovation, financial management, business ethics, processes behind the online store:

    Speakers:

    • Ivan Vrhel (Head of Commercial Bank @ Citi Romania)
    • Mihai Pătrașcu (Founder&CEO @ evoMAG)
    • Victor Tighinean (GM for Romania, Hungary, Slovenia, Croatia and Serbia)
    • Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)
    • Florinel Ioan Chiș (Executive Director @ ARMO)

  • 15:15 - 15:35 How to think like an Innovator (And Stay Profitable!)

    Nick Lansley (Nick Lansley’s Innovation Lab Innovation Insider)

    In this presentation, Nick Lansley draws on his time at Tesco Labs and in his own consultancy to show how retailers working on thin margins can still focus on innovation techniques to solve customer problems and enhance experiences.

  • 15:35 – 15:55 Understanding and guiding consumer behavior in the multi channel economy!

    Keynote speaker!

    Richard Prenderville (CMO&Founder @ Peloton Digital Marketing Group)

    Prenderville is the former Vice President of global brand marketing at Reebok International, where he was responsible for marketing, media and advertising for the brand on a global scale. He joined Reebok in September 2006 from Reebok’s parent company adidas where he was vice president of media and new media.

    His work at adidas contributed to a team that won numerous industry awards including a Global Cannes Gold for the best advertising brand in 2006, over 10 Cyber Lions for excellence in digital media campaigns and brand websites in 2005-06 and Media and Marketing Gold for the best outdoor and interactive campaign in Europe 2005.

  • 15:55 – 16:30 Networking

    Closing remarks and networking with the participants, speakers and partners.

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  • “Apreciem foarte mult calitatea invitatilor, discutiile, informatiile extrem de utile pe care le primim si noi si ne face placere sa credem ca le putem oferi la randul nostru”

    Diana Tanase – Marketing Manager, MasterCard

  • “Am fost placut impresionat de execuția evenimentului, de notorietatea lui. Atat invitatii cat si publicul au fost pe masura asteptarilor noastre”

    Remus Visan, Managing Director Paravion

  • “A fost o placere sa lucrez cu voi, felicitari inca o data pentru toata organizarea si focusul pe business”

    Mihaela Muresan, Marketing Manager, IKEA

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79- Register today!
Standard ticket

The fee includes:

-Access to selected presentations / workshops
-Lunch and coffee breaks
-Access to the library with presentations in pdf / ppt
*Standard ticket, limited seats available at this price!

10 Register today!
Start-up ticket

The fee includes:

-Access to selected presentations / workshops
-Lunch and coffee breaks
-Access to the library with presentations in pdf / ppt
*Online shop launched after April 2016

59 - Register today!
Online shop ticket

The fee includes:

-Access to selected presentations / workshops
-Lunch and coffee breaks
-Access to the library with presentations in pdf / ppt
*Any online shop, limited seats available at this price!

What are you waiting for? Another Parliamentary Elections?

DON’T WAIT, GET YOUR TICKETS RIGHT NOW

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Organizer

Libero Events is the B2B and B2C events agency. The events organized by us are conferences and workshops: The Woman, HR Summit, TeCOMM, MarkDay, Architecture Conference&Expo, Software Architecture Day, Java Day, Agile Day, Signal Connect, Fiscalitate 24.7, Cluj Sales Conference, but also exhibitions: Touristica, the tourism fair.

The events powered by Libero Events are based on professionalism and trust. That’s why we believe in clients that become partners and in partners that become friends in the areas like: business woman, leadership, human resources, eCommerce, marketing, architecture, IT, software, financial, sales, entrepreneurship and tourism.

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