AGENDA TeCOMM

2 zile de continut cu si despre ecommerce

MIERCURI, 7 MARTIE 2018

Main Stage

08:45 – 09:45     Registration & Welcome Coffee

09:50 – 10:00     Opening remarks

Matricea de Inteligență Artificială Cognitivă. Lansare oficiala produs Retargeting.biz.

10:15 – 10:45     Marcin Misztal, Head of Channel Partnerships Development CEE @ Google Marketing Solutions: Marketing in the Age of Assistance

10:45 – 11:15     Kiril Dinov, Chief Business Development Officer @ Retargeting.Biz: What are the keys to increasing ROI?

11:15 – 12:00     Rareș Bănescu, Founder & CEO @ Retargeting.Biz: AI at your fingertips

12:00 – 12:30    Networking & Coffee break

12:40 – 13:10    Key note Tim Ash:  That’s Irrational! Why Selling To The Logical Brain Won’t Get Results.

13:10 – 13:20     Tyminski Piotr EMEA Digital Head @ Citi Commercial Bank: Bringing to the next level the management of financial operations for online stores

13:30 – 14:15     Prânz & Socializare

14:20 – 14:50     Ilya Kretov, General Manager, Russia and Emerging Europe @ eBay: How eBay helps online shops to sell for export. Steps to becoming a successful seller. 

14:50 – 15:30     How to: Haute Couture your ecommerce business
(Doina Vilceanu, Chief Marketing Officer and Business Development Manager @ ContentSpeed;  Horia Grozea, Director Online & Mobile Payments @ NETOPIA Romania;  Dinesh Daphale, EMEA Cash Mgmt. Product and Sales Head @ Citi Commercial Bank)

15:30 – 15:45     Jakub Minsk , Regional Director Central & Eastern Europe @ Exponea:  Just leave marketing campaigns to AI. With a bit of help, it will do better than humans

15:45 – 16:00     Ovidiu Joița, Owner @ iAgency.ro: Google & SEO – a Love & Hate Relationship

16:10 – 16:20     Coffee break & Socializare

16:20 – 16:50    Adriana Lyon-Shaw, Global Head of Marketing @ Liquidity Services: Tips and ticks of online promotion – all you need to know about digital visibility

16:50 – 17:00     Bogdan Colceriu @ Frisbo

17:00 – 17:10     Cătălin Maftei, Owner&CEO @ C-Solution: Your customers will smile 3 times

17:15 -17:45     Jonathan Chippindale, Co-Founder and Chief Executive @ Holition: Story-telling in a digital world!

17:45 – 18:15     Concluzii finale

18:15 – 18:30     Networking, incheiere program

JOI, 8 MARTIE 2018 

TIM ASH MASTERCLASS (prima parte a zilei)

Atentie, locuri limitate!

08:30-09:00     Registration & Welcome Coffee

09:00-13:30     Masterclass by Tim Ash: Ecommerce Conversion Masterclass:

  • Greșeli de evitat în pagina principală a magazinului tău online: homepage, search results, category, product detail și checkout;
  • Provocările comerțului online pe mobil și cum ar trebui abordate;
  • Cum structurezi categoriile și produsele în magazinul tău online pentru a maximiza vânzările;
  • Tehnici pentru scăderea ratei de abandon a coșului de cumpărături;
  • Folosirea automatizărilor de marketing pentru a oferi suport clienților în experiența de cumpărare;
  • Personalizarea și oferirea de experiențe adaptate fiecărui client în parte;
  • Tehnici offline și contactare directă pentru amplifcarea vânzărilor din online;
  • Cum creezi audiențe similare pe baza clienților existenți;
  • Stimularea traficului pe site folosind programmatic media buying și retargetarea
  • Cum să obții feedback în timp de la vizitatorii magazinului tău online;

13:30 – 14:00 Lunch

JOI, 8 MARTIE 2018 (a doua parte a zilei)

Track 1: Cross Border Forum

Acces exclusiv pe baza de invitatie.

13:00-14:00     Registration & Welcome Coffee

14:00-14:15     Opening remarks

14:15-15:15     Rareș Bănescu, Founder & CEO @ Retargeting.Biz: Track, Analyze, Personalize and Convert, abroad!

15:15-16:15     Dinesh Daphale și Tyminski Piotr @ Citi Commercial Bank: Integrated Cross Currency Solutions for e-Commerce

16:15-17:00     Coffee Break
17:00-18:00    Bogdan Costea, Founder & IT Trainer @ Webclass: Scaling your shop

Track 2: Marketing online

Informatii la nivel mediu spre avansat

13:00-14:00     Registration & Welcome Coffee

14:00-14:15     Opening remarks

14:15 – 15:15     Kiril Dinov Chief Business Development Officer @ Retargeting.Biz: Social media’s impact on user acquisition & retention

15:15 – 16:15     Jakub Minsk , Regional Director Central & Eastern Europe @ Exponea

16:15-17:00     Coffee Break
17:00-18:00    Sorin Drăghici, Managing Partner & New Business Development @ DWF: How to make a strong SEO strategy for fashion eCommerce in 2018

Track 3: Antreprenor. Cum imi cresc business-ul online?

Antreprenor. Nivel incepator spre mediu

13:00-14:00     Registration & Welcome Coffee

14:00-14:15     Opening remarks

14:5-15:15     The basics in ecommerce, pricing strategy, financial planning, choosing the right partners

15:15-16:15     Workshop bugete si planificare promovarii magazinului online

16:15-17:00     Coffee Break
17:00-18:00     Workshop

Track 4: Marketing, comunicare

Comunicare strategie la nivel incepator spre mediu

13:00-14:00     Registration & Welcome Coffee

14:00-14:15     Opening remarks

14:15 – 15:15     Attila Birtha, Digital Marketing Strategist @ Proclick: Google Analytics, your business’s best friend.

15:15-16:15      Catalin Matei, CEO @ Increase Media: Human Marketing and Social Media Strategies for 2018

16:15-17:00     Coffee Break
17:00-18:00     Flavia Anghel, Editor-in-Chief @ Brandingmag.com: Always Remember, Technology Is Not Enough