Global Head of Marketing @ ALS marketing consultancy
Adriana Lyon-Shaw is a Global Head of B2B Marketing with a focus on e-Commerce and international markets. She’s currently manages three e-marketplaces within the Oil &Gas, Government and Industrial Machinery sectors and a team of 12 people globally.
She’s developed a data-driven decision culture throughout the team bringing the current CPA down by 50% after fully analysing all metrics and channels KPIs
Previously as senior e-Commerce Advisor at UK Trade & Investment, where she specialised in providing digital and e-commerce expertise to retailers as part of UKTI’s e-Exporting Programme.
She also worked at Alibaba.com as Marketing and BD Manager for the UK, EMEA and Brazil implementing new market’s strategies, online and offline campaigns and traffic generation.
Adriana has over 15 years’ experience in marketing – both online and offline across various sectors with a strong flair for the digital space.